How to Turn Your Dusty Funnel into a Money-Making Machine

Let’s get real: you’ve got the perfect offer, you know your audience, but your sales funnel? It’s collecting dust instead of dollars. 😬 Sound familiar? If so, I’ve got good news for you: we can fix that—and it doesn’t take months of work. In fact, it can happen in just one day (yep, really).

Let me walk you through how we take broken, Frankenstein-style funnels and turn them into cash-generating machines that work while you sleep. I’ll also share insider tips from a recent funnel planning session where we revamped a funnel for one of my clients. Let’s dive in! 🎉

Why Do So Many Funnels Fail?

First, let’s address the elephant in the room. If your funnel isn’t working, it’s probably not because your offer is bad or your audience isn’t interested. Nine times out of ten, the problem is that your funnel doesn’t align with your customer’s journey.

Think of it this way: it’s like inviting someone to a party but forgetting to give them directions. 🚗❓ No order bumps, confusing upsells, and no follow-up sequences are common culprits. But here’s the thing—these issues aren’t complicated to fix. They just need the right strategy.

Take my client Jennifer, for example. She had an amazing $47 offer, but her funnel was leaking money. In one day, we revamped it by:

• Adding a $27 order bump (a quick win!)

• Creating a $147 upsell

• Designing a $1,497 high-ticket coaching offer

These changes transformed her funnel into a seamless, cash-flowing machine. 💸 Pro tip: small tweaks like these make all the difference.

What Happens in a Funnel Planning Session?

Let me pull back the curtain on my process. A funnel planning session isn’t about throwing spaghetti at the wall and seeing what sticks. (Spoiler alert: that doesn’t work.) Instead, we get strategic. Here’s how it works:

1. We Dissect Your Offers

Do you have:

• Low-ticket offers?

• Mid-ticket offers?

• High-ticket offers?

• Scalable services or products?

Your funnel should seamlessly guide your audience toward your primary offer, whether it’s a $37 e-book or a $3,000 mastermind. We’ll map out which offers go where and how they work together.

2. We Map Out the Customer Journey

From landing pages to upsells to thank-you pages, every step should feel intentional. For Jennifer, we focused on streamlining her checkout process and aligning her upsell perfectly with her main offer. No fluff—just clarity and simplicity.

3. We Work Backend Magic

Funnels don’t stop at the sale. Email automations, nurture sequences, and retargeting ads are the secret sauce that keeps your funnel working 24/7. Without follow-up sequences, you’re leaving money on the table—and nobody wants that. 🚫💸

Don’t Skip This Step: Testing

Here’s a funnel mistake that’s way too common: setting it up and calling it a day. Funnels aren’t “set it and forget it.” They need to be tested and optimized constantly. That’s why we always:

• Test headlines

• Experiment with hooks

• Analyze sales page layouts

What works for one audience might flop with another. For example, Jennifer’s audience craved clarity, so we leaned into straightforward messaging, clear benefits, and no extra fluff. Every tweak we made was backed by data—because data is everything.

Speaking of data, one of my favorite tools for funnel analysis is Hotjar. It’s a free tool that gives you heatmaps showing how far people scroll, where they drop off, and what drives them to click. Whether your funnel is thriving or struggling, this data is gold.

Long-Term Funnel Success

A well-built funnel isn’t just a short-term fix; it’s a long-term investment in your business. For example, Jennifer had a $67 monthly membership that we positioned as a bonus for her new high-ticket coaching package.

The result? A win-win: her audience gets massive value, and she gets recurring revenue. 💡

Is Your Funnel Working as Hard as You Are?

If your funnel isn’t pulling its weight, let’s change that. My Sales Funnel VIP Day is your done-in-a-day solution for a funnel that converts like crazy. You’ll walk away with:
✅ A complete funnel plan
✅ A clear path to profits
✅ Confidence that your funnel is ready to scale

Spots are limited, so don’t wait—DM me or head to my website to claim your spot today. Let’s build a funnel that finally works as hard as you do.

Share the Love ❤️

If you found these tips helpful, share this post with a friend who might need some funnel TLC. And hey, don’t forget to leave a comment or review below! Let’s keep building, scaling, and creating your million-dollar empire. 🚀

Because remember: if you’re not moving forward, you’re falling behind. Let’s make big moves together! 👏