In today's crowded digital world, everyone wants ad campaigns that actually work, right? But here's the truth: without collaboration between you and your ads manager, success might just slip through your fingers. Whether it's an individual or an agency, collaboration is the secret sauce that turns a good campaign into a great one.

Take Michelle, for example. She runs an online business and knows her audience like the back of her hand. Yet, when it came to Facebook ads, she realized she needed help to really refine her approach. Instead of sitting back and hoping for magic, Michelle leaned into the process. She trusted our expertise and consistently provided feedback and content when needed. This kind of hands-on partnership is what propelled her from merely meeting her KPIs to completely crushing them with results like 5x and 10x Return on Ad Spend (ROAS).

This is the kind of collaboration that takes you from ordinary to extraordinary.

So, why does this work so well? Think of it like Batman and Robin. You, the client, are the expert in your business. You know your product, your audience, and the market. But the ads game? That’s a different beast. When both sides lean into their strengths—your business know-how and our ad strategy expertise—that’s when the magic happens. It’s a team effort.

One of the biggest lessons from working with Michelle—and many of my other clients—is that trust and open communication make all the difference. She didn't micromanage or second guess us. Instead, she provided timely input, which allowed us to target effectively and exceed expectations.

In contrast, some clients may hold too tightly onto control or expect the agency to work miracles without providing crucial information or feedback. That’s a recipe for disaster. Without input, ads managers can’t create content that resonates. On the flip side, agencies that don't listen or respect their clients’ knowledge of their own business are bound to fail.

Another client, Sarah, took this to heart. Despite knowing a lot about ads, she wanted a partner who could not only execute but stay a few steps ahead. By staying proactive—presenting her with trends and strategies before issues even arose—we were able to give her not just great ROAS but peace of mind.

Bottom line? Collaboration isn’t just about a friendly working relationship. It’s about driving real results, together. If your ads manager isn’t keeping the lines of communication open, or if you find yourself constantly chasing them for updates, that’s a red flag. You deserve a partner that not only delivers but brings peace of mind to the table.

So, are you collaborating with your ads manager? Or just hoping things will fall into place? It’s time to level up and make your ads unstoppable.

Let’s chat about how we can work together to elevate your business.