With Jodi Sodini
With Jodi Sodini
Title: This Is Why Your Offer Isn’t Converting
Introduction
Have you ever wondered why your offer isn't converting like it should? Spoiler alert, it's not the ads. It's actually how you're talking about your offer. And if that stings a little, good. Today's podcast might help you fix that.
In this episode of the Million Dollar Marketing Podcast, I’m diving into the must-have structure for your messaging around your offer to make it irresistible. Because let's be real, no matter how amazing the transformation you promise, if your messaging is off, people just won't buy. Are you ready to turn your words into money? Let's dive in.
Crafting the Perfect Name for Your Offer
Let's kick things off by talking about the naming of your offer. Here are a few things I want you to avoid: Don’t try to be trendy or funny—save that for your Instagram stories. Skip alliterations unless you're writing children's books like Dr. Seuss. Keep it short and sweet, ideally two to four words, seven if you're feeling rebellious.
Make sure your offer name is easy to say, easy to spell, and makes sense. Remember, if it’s not rolling off the tongue, it’s time to rethink it. Double-check that nobody else is using that name, and include keywords that your ideal client is searching for. The name should fit perfectly into your brand's overall value ladder.
Building an Effective Offer Stack
Next up is crafting a killer description for your offer. This is where you hook them in hard. In one or two sentences, clearly explain what they get and what they won't have to do to get it. Here’s an example: “Become a six-figure coach without burning out, hustling nonstop, or cold-calling your way to insanity.” See how that's short, sweet, and straight to the point? That’s what you’re aiming for.
Your offer also needs to cover all learning styles: visual (videos, infographics, PDFs), auditory (audio lessons, podcasts), and kinesthetic (action steps, quizzes). Keep them engaged by making them do something, like submitting homework for feedback. And don’t forget a quick win or instant access. Get them into a community or content portal the second they buy—this isn’t just about making the sale; it’s about building a tribe.
Also, show tangible results like testimonials, case studies, and screenshots from comments. Anything that proves someone like them has done this successfully will make them believe they can too.
Targeting Emotional and Logical Buyers
Your messaging needs to hit both emotional and logical buyers. Emotional buyers want connection, exclusivity, and a glimpse into their future. Paint the picture of what their life could be like if they buy from you. Logical buyers, on the other hand, need data, stats, and proof. They’ll convert later, but only if the value is undeniable.
Think about how you make decisions—are you more emotional or logical? For me, I’m very logical. I get a gut instinct and can make a big decision quickly, especially if I have the data to support it. Make sure your messaging speaks to both types of decision-makers.
Creating Urgency and Scarcity
We want people to take action, and urgency and scarcity are powerful motivators. Urgency is about time-based offers or bonuses that disappear soon. Make it clear that they need to act now or miss out. Scarcity, on the other hand, means limited spots or bonuses. People want what they can’t have, so make it a little hard for them to get in.
Enhancing Offers with Guarantees and Risk Reversals
It’s time to put your money where your mouth is with a guarantee or risk reversal. Offer a guarantee—not everyone will ask for a refund, but some won’t buy without that option. It gives them a sense of security. Protect yourself by requiring proof of effort if they want their money back, keeping things fair while still giving them peace of mind.
Remember, your guarantee doesn’t have to be about results. It could be about the effort you promise to put in. For example, I promise my team will show up with integrity, honesty, and best intentions. I won’t promise specific results, but I’ll guarantee that we’ll do everything possible to achieve them.
Conclusion
Let’s recap: We talked about naming your offer, crafting a killer description, building a standout offer stack, targeting both emotional and logical buyers, creating urgency and scarcity, and offering guarantees and risk reversals. These are the keys to structuring your messaging so that your offer converts.
If your messaging isn’t hitting the mark, it’s time for a tune-up. If your conversion rates are low or you want to spice things up for your next launch, our team does full copywriting audits of all the pages we run ads to. Let’s make your messaging as strong as your offer and turn those clicks into cash.
Book a call with me through the link in the show notes or the comments, and let’s get started. Remember, the transformation you promise is crucial, but it’s the messaging that gets people to buy. Ads are just feeders into your system—if the messaging is broken, the ads won’t save it. So take your time, get it right, and watch the magic happen.
Until next time, keep pushing forward and making those million-dollar moves.
"Understanding the entirety of how a
business works and how a funnel should work
is crucial for being a great ads manager."
- Jodi Sodini
You can FEEL GOOD about spending money with Sodini Marketing.
Because not only are we a team full of purpose-driven marketers with integrity, but we also put our money where our mouth is.
Each quarter, Sodini Marketing commits to donating time and 5% OF ALL OF OUR PROFIT to a local Pregnancy Resource Center.
We are committed to helping moms with an unplanned pregnancy get services and resources they need.
🌟 High Ticket DFY: We spent under $800 to bank nearly $8,000 in revenue, achieving an impressive ROAS of 10.7!
🌟 SaaS Offer: Matt aimed to promote his SaaS offer, investing $15k in ads, and generated an outstanding
$55,000 in revenue.
🌟Online Challenge + Digital Product: Goal was to fill an online challenge, and we invested $55k in ads, with a total revenue of $135,787 and a ROAS of 2.5
Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.
Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.
Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
"Don't let past experiences with other agencies define your future success."
"In a mere 12 days, Jodi turned my ad account
from a .8 ROAS to a staggering 3 ROAS,
overshadowing the results from a renowned agency."
- Michelle Diaz, Online Business Owner
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
(I've learned SO MUCH in the past decade, working with HUNDREDS of clients all over the world. Trust me, you want me on your team.)
With a wealth of experiences, personally and professionally, that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
With a wealth of experiences that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
Pull Quote
"Don't let past experiences with other agencies define your future success."
Pull Quote
I joined because I've seen their processes and loved her other programs, and in talking to her, I feel so much confidence around their processes and it gave me hope!
I highly recommend them to other entrepreneurs.
Michelle came to us super frustrated with her lack of results with a "big name" agency. She had dreamed of working with them, but they just didn't deliver on their promises. After a year of losing revenue with failed ad campaigns, Michelle decided to work with Jodi again.
Within 12 days of taking over the account, the ROAS turned positive and the account was able to be scaled beautifully and profitably.
Suzanne was introduced to Jodi through an industry friend and marketer who knew Jodi could help Suzanne with her Facebook Ads. Before working with Jodi, Suzanne had made exactly ZERO sales from Facebook Ads. That all changed with Jodi's strategic advice and approach, allowing Suzanne to feel confident about her offers and funnels again.
💪 We're committed to building a diverse team and collaborating with vendors who share our values (and ensuring they're compensated fairly!)
💪 A portion of our profits goes toward supporting unexpectedly pregnant single moms, helping them achieve financial stability and pursue their dreams.
By working with us, you're not just growing your business; you're making a positive impact on the lives of these moms in need.
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity
like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility