When I sat down with Eddy Miranda, founder of Deem Marketing, I knew we were about to dive into a story full of lessons for both business and life. Eddy’s journey started with graphic design, but as we spoke, it became clear that his evolution into digital marketing was marked by much more than technical skills—it was driven by a deep alignment of his values and professional decisions.

We talked a lot about how faith influences his business, and that really resonated with me. Eddy's belief in integrating his personal principles with his work was central to his success. He shared that it's not just about making money; it's about making the right choices that align with who you are. This approach has helped him build strong client relationships and stay true to himself while scaling his business.

One of the key points Eddy brought up was the importance of testing and optimization. Whether you’re launching a campaign or fine-tuning a funnel, testing never stops. This approach has led him to some incredible results—like a self-liquidating funnel that became a huge success for one of his clients. He emphasized that low-ticket offers and self-liquidating funnels are gaining traction in 2024. It’s a trend I’m excited to explore more deeply, especially as the balance between live launches and evergreen strategies continues to evolve. Eddy explained how live launches provide instant feedback, which is great for making quick adjustments, but evergreen funnels offer a long-term solution that can consistently bring in sales.

Another pivotal point we discussed was the role of personal health in achieving business success. Eddy opened up about his own struggles with stress and how biohacking has helped him manage anxiety and sharpen his focus. He mentioned things like tweaking his diet and making small but significant lifestyle changes, all of which have contributed to better mental clarity. It made me realize just how much personal well-being can influence professional performance.

And then, we touched on something that I think is often overlooked in business—collaboration. Eddy advocates for collaboration over competition, which is rare in an industry where people tend to guard their strategies. He believes that by learning from others, even competitors, you can constantly improve your own tactics. This mindset not only fosters innovation but also builds stronger networks.

The final part of our conversation really hit home: understanding the intent behind every funnel or campaign. Eddy's advice was clear—always know the final goal. Whether you're driving awareness or pushing for conversions, understanding that end goal shapes your strategy and maximizes the results.

In all, our conversation wasn’t just about marketing tactics; it was about aligning every facet of life with what you do. Eddy Miranda’s journey has shown me that when you bring your personal values into your work, test relentlessly, and prioritize both collaboration and self-care, the business—and personal—results are that much more rewarding.