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Million Dollar Marketing
With Jodi Sodini
Welcome To Million Dollar Marketing
With Jodi Sodini
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Achieving 26.8x ROAS with Google and Meta Ads: A Game-Changer for Your Strategy
How We Achieved a 26.8x ROAS Using Google and Meta Ads
Ever wonder what happens when you combine the power of both Google and Meta ads? In this episode of the Million Dollar Marketing Show, I dive deep into how we helped a client achieve a 26.8x return on ad spend (ROAS) by using both platforms strategically.
The Power of Google & Meta Ads
By leveraging Google and Meta ads together, you create a dynamic marketing engine. Google Ads, particularly Performance Max campaigns, help capture high-intent traffic with laser-targeted keywords. Meanwhile, Meta Ads excel at driving brand awareness and discovery, which is key for the early stages of the customer journey. By combining the two, we created a seamless customer experience that optimized conversions at every stage.
Optimizing the Customer Journey
One of the essential strategies was streamlining the customer journey. We analyzed each touchpoint and ensured that users received tailored messaging that led them from discovery to decision efficiently. This holistic approach ensured that we not only drove traffic but also converted that traffic into meaningful results.
Key Takeaways:
Targeted keywords are critical for driving high-quality traffic.
YouTube ads can significantly lower the cost per booked call.
Performance Max campaigns enhance the effectiveness of search ads.
Google Ads are great for capturing intent, while Meta Ads shine in discovery.
A holistic ad strategy that optimizes each stage of the customer journey maximizes results.
Our case study proves that combining the strengths of both platforms can generate exceptional results. So if you're looking to boost your ROAS, this strategy could be the game changer your business needs.
"Understanding the entirety of how a
business works and how a funnel should work
is crucial for being a great ads manager."
- Jodi Sodini
they know that they're in good hands because I communicate with them...
...and because they actually know that I care. - Jodi Sodini
Say goodbye to the revenue rollercoaster...
Say hello to a team who gets you consistent results
with your FB Ads!
SUPPORTING PREGNANT MOMS
You can FEEL GOOD about spending money with Sodini Marketing.
Because not only are we a team full of purpose-driven marketers with integrity, but we also put our money where our mouth is.
Each quarter, Sodini Marketing commits to donating time and 5% OF ALL OF OUR PROFIT to a local Pregnancy Resource Center.
We are committed to helping moms with an unplanned pregnancy get services and resources they need.
My Mission
Empowering
purpose-driven
online business owners
to scale their revenue.
🌟 High Ticket DFY: We spent under $800 to bank nearly $8,000 in revenue, achieving an impressive ROAS of 10.7!
🌟 SaaS Offer: Matt aimed to promote his SaaS offer, investing $15k in ads, and generated an outstanding
$55,000 in revenue.
🌟Online Challenge + Digital Product: Goal was to fill an online challenge, and we invested $55k in ads, with a total revenue of $135,787 and a ROAS of 2.5
Listen, Watch, Learn... Subscribe
Million Dollar Marketing: Jodi's Journey from Emergency Calls to Marketing Calls
Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.
Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.
Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.
Ocean Ceramics | Dental Industry
"We now have hundreds of leads pouring through the door"
Michelle Marie | Health + Fitness
"Such amazing results in so little time. It's INSANE!"
Emely Roman | Online Coach + Consultant
"Jodi helped me finally close high ticket sales with an automated webinar!"
David Corbaley | Online Coach, Real Estate
"Don't let past experiences with other agencies define your future success."
"In a mere 12 days, Jodi turned my ad account
from a .8 ROAS to a staggering 3 ROAS,
overshadowing the results from a renowned agency."
- Michelle Diaz, Online Business Owner
Oh hi! I'm Jodi.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
(I've learned SO MUCH in the past decade, working with HUNDREDS of clients all over the world. Trust me, you want me on your team.)
With a wealth of experiences, personally and professionally, that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
Oh hi! I'm Jodi.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
With a wealth of experiences that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
And Now From Some Of Our Amazing Clients!
Ocean Ceramics | Dental Industry
"We now have hundreds of leads pouring through the door"
Michelle Marie | Health + Fitness
"Such amazing results in so little time. It's INSANE!"
Emely Roman | Online Coach + Consultant
"Jodi helped me finally close high ticket sales with an automated webinar!"
Name (Industry)
Pull Quote
David Corbaley | Online Coach + Consultant - Real Estate
"Don't let past experiences with other agencies define your future success."
Name (Industry)
Pull Quote
Testimonials
"The results Jodi garnered for the Challenge exceeded our goal by 150% and increased our paid membership numbers up by 50%. She helped us achieve a 12-month goal in just 30 days with one, well-executed Launch. We were amazed!"
Valorie Burton
"I loved working with Jodi! She and her team were always on top of things and I completely trust her with my ads and believe without a doubt that she has the best interest of my company always. She delivers and works very hard to get her clients results. She went above and beyond to create and innovate new ads and I would definitely recommend her to anyone who is wanting to run Facebook ads!"
Camille Levi
"I love Jodi’s systematic and process driven approach to marketing."
Alex Charfen
"I recently signed up because I am super committed to scaling up and I know I need a consistent source of traffic to make that happen!
I joined because I've seen their processes and loved her other programs, and in talking to her, I feel so much confidence around their processes and it gave me hope!
I highly recommend them to other entrepreneurs.
Sharon Benson
"Jodi has given me amazing results in such little time, it's insane!"
Michelle came to us super frustrated with her lack of results with a "big name" agency. She had dreamed of working with them, but they just didn't deliver on their promises. After a year of losing revenue with failed ad campaigns, Michelle decided to work with Jodi again.
Within 12 days of taking over the account, the ROAS turned positive and the account was able to be scaled beautifully and profitably.
Michelle Marie
"You're the first to bring in sales! I guess I had to kiss a lot of toads before I got a princess!"
Suzanne was introduced to Jodi through an industry friend and marketer who knew Jodi could help Suzanne with her Facebook Ads. Before working with Jodi, Suzanne had made exactly ZERO sales from Facebook Ads. That all changed with Jodi's strategic advice and approach, allowing Suzanne to feel confident about her offers and funnels again.
Suzanne Glover
We're On A Journey To Make A Difference.
Scaling purpose-driven businesses is our jam. But our mission extends beyond that.
💪 We're committed to building a diverse team and collaborating with vendors who share our values (and ensuring they're compensated fairly!)
💪 A portion of our profits goes toward supporting unexpectedly pregnant single moms, helping them achieve financial stability and pursue their dreams.
By working with us, you're not just growing your business; you're making a positive impact on the lives of these moms in need.
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity
like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility