Perfectionism can be your biggest obstacle when it comes to running Facebook ads. I’ve seen it firsthand. It’s easy to get trapped in endless tweaking, whether it's the video quality, copy, or visuals, in pursuit of the “perfect” ad. But here's the thing: done beats perfect every time.

I’m Jodi Sodini, and in this episode of Million Dollar Marketing, I’m breaking down why you don’t need flawless lighting or a high-end camera to run successful video ad campaigns. In fact, some of the best-performing ads are raw, unpolished, and real. Why? Because authenticity connects.

Think about it: When you're scrolling through social media, do you stop for a perfectly polished ad, or do you pause for something that feels relatable and real? People crave connection, not perfection. In my experience, clients who let go of the need to perfect every little detail in their ads see greater engagement. That’s because their audience connects with the raw, unfiltered version of them, rather than a brand facade.

Perfection vs. Progress

I always tell my clients: "Perfection is the enemy of progress." In fact, perfectionism in ads is like quicksand—the more you try to tweak every aspect, the more you sink into inaction. I’ve had clients record 15 versions of the same video, each time changing the lighting or angle. But here's the kicker: your audience isn’t nitpicking those details. They don’t care about perfect lighting. They care about the message and value you bring.

I’ve even run A/B tests comparing highly polished ads with unpolished, smartphone-recorded videos. The raw ones consistently perform better. Why? Because they feel less like ads and more like genuine moments. In today’s world, people are tired of polished sales pitches—they want to see the real you.

Speed and Consistency Beat Perfection

Here’s another key point: Speed and consistency matter far more than perfection. Facebook ads are all about testing and iterating. The longer you wait for the “perfect” video or copy, the more you're missing out on opportunities to gather valuable data. The most successful ad strategies come from fast execution and consistent testing—not from waiting for everything to be flawless.

Instead of posting one perfectly crafted ad every few months, aim for consistency. Post weekly ads that show the real, raw side of your business. Facebook’s algorithm loves consistency, and so will your audience.

Letting Go of Perfection

A client of mine, let’s call her Sally, was worried her video wasn’t polished enough. But those ads, with all their so-called imperfections, performed incredibly well. Why? Because she showed up as herself—no filters, no fluff.

If you’ve been holding off on running ads because they’re not perfect, this is your loving nudge to get them out there. Stop overthinking. Get the data. Let Facebook’s algorithm tell you what’s working, and then optimize. It’s not about how you feel about the ad—it’s about what the data says.

So, let go of perfectionism, start now, and let the algorithm do the heavy lifting. Need guidance on your strategy? I’m here to help. Head over to SodiniMarketing.com/dfy-ads or shoot me a DM on Instagram at @Jodi_Sodini. Let's get your imperfect ads out there, because done truly beats perfect every single time.